Fashion’s Dirty Secret? Waste. Lots of It.

Every year, millions of garments end up as deadstock, returns, or in landfill—often before they’re even worn. The industry overproduces, undervalues materials, and sidelines the solutions sitting right in front of us.

Circular fashion should be the norm.
But right now? It’s the exception. Why? Because there’s no clear roadmap, the right partners are hard to find, and circular models still fight for space in linear systems.

100x1000 Upcycling club

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By upcycling deadstock, returns, and unused materials into high-value garments, your brand proves that fashion can be profitable and responsible.

In a world where sustainability is no longer optional, the 100x1000 Upcycling Club offers a bold opportunity for fashion brands and retailers ready to lead the circular movement.

The concept is simple: 100 brands. 1,000 garments upcycled per brand. Every year.

The impact? Game-changing.

Why join?

Join the 100x1000 Upcycling Club

Where textile waste becomes value and ambition turns into action.

Cut waste

Elevate your brand

Build circular business value

Connect with makers, creatives, and frontrunners who are already doing it.

From pilot to movement

In 2024, we kicked things off with support from Rijkswaterstaat – Ministry of Infrastructure and Water Management (IenW) and an ambitious pilot. Together with Studio Anneloes, 10DAYS, Patta, and King Louie, we turned textile waste into creative, sellable collections.

The outcome? A concrete, scalable model for circular production.

2025: The Year of Action

This year, we're scaling up:

10+ brand–upcycler–designer teams formed (incl. Studio Anneloes, Josh V, Kings of Indigo, Fabienne Chapot, Mud Jeans, King Louie, and more)
5,000+ upcycled garments in production
Matchmaking event held in May 2025
All designs showcased at DSFW, Circular Textile Days & Transition Agenda Consumer Goods
October campaign: like-share-win upcycled pieces to spark public engagement
We're measuring both impact and return on investment—because circularity must deliver on purpose and performance

Our Shared Vision: 2028 and Beyond

By 2028, the 100x1000 Club aims to power:

A value chain where collaboration beats competition
Brands embracing the full R-Ladder: reuse, repair, remake, upcycle, recycle
Real, measurable impact integrated into the UPV 2.0 framework
Circularity embedded in policy, EPR schemes, and national regulation
A demonstrable circular business model with proven ROI and impact, to engage boards with both quantifiable results and qualitative change

7 Ways we help you succeed

Business-first strategy

Circularity must make business sense. We help you get there.

01
Cross-team integration

From design to sales, circularity is a team sport.

02
Impact tracking

CO2 savings, material circularity, and waste reduction you can prove.

03
Peer learning & events

You’re not alone. Learn from others and build faster.

04
Policy advocacy

We push for incentives and smarter regulation.

05
Collaboration tools

From matchmaking to shared storytelling, we build the bridge.

06
Access to expertise

Join a growing network of circular designers, makers, and solution providers.

07